1. Personalise Messages Based on Customer Data  You Know Your Customers Think about all the data you’re already collecting – purchase histories, locations, ages, and interests.  This provides incredibly useful insights that you can use to boost engagement and conversions. For example, with segmented lists and personalisation tokens, you can tailor your SMS messages to […]

In this guide, I’ll cover some of the more important features/benefits to look out for as well as some landmines to avoid when choosing your next SMS gateway provider. Determine Your SMS Volume Requirements Alright, let’s start with something super important – understanding how many text messages you expect to send each month. Why is […]

Short Message Service (SMS) began as a simple way for individuals to communicate quickly and efficiently using text messages, but over time, it has established a foothold of necessity in the business world.  ‘Bulk SMS’ refers to sending large volumes of SMS messages directly from a platform without conversion from another format. An SMS gateway, […]

SMS gateways allow computers to send and receive messages to a mobile phone, translating the information to make it compatible in both directions. Email-to-SMS gateways allow the user to send a message from an email address and have it arrive as an SMS. These systems are reliable so long as the sender knows the carrier […]

Short Message Service (SMS) dates back to the early 1990s, when it was developed as part of the growing mobile telephone industry. As we now know, it quickly exploded in popularity and became an essential part of the lives of people across the world.  The evolution of SMS continued with the development of SMS gateways. […]

It has long been true that maintaining communication with customers is pivotal for a business’ success. SMS, with its widespread reach and immediacy, is a vital tool in this arena. In order to make the most of this technology, developer APIs for SMS gateways can help businesses seamlessly integrate SMS functionalities into their systems. Developer […]

A Short Message Service (SMS) Application Programming Interface (API) gateway is a digital connection that allows businesses to integrate SMS with existing digital platforms. In short, it allows messages to be sent and received without changing between applications. A History of SMS SMS began in the early 1990s as a revolutionary method of communication. The […]

To send bulk SMS messages from a website, you need to enable the SMS Application Programming Interface (API) feature on your SMS gateway. An SMS API is the code that seamlessly links one platform to another so you can use existing systems to send and receive SMS messages from your customers and employees. Why Connecting […]

There are two main types of SMS gateways: cloud-based subscription SMS gateways you can access from anywhere and onsite hardware-based gateways. Businesses that send many SMS messages may be inclined to use a hardware-based gateway that requires an initial investment in special technology and equipment (including dedicated modems). Equipment Needed to Build an SMS Gateway […]

Australian companies increasingly rely on SMS gateways to send bulk messages to and receive messages from their customers and employees. The SMS gateway provider you choose will play a key role in the success of your digital marketing and communications strategy. Finding the right provider to help achieve your goals requires evaluating the gateway’s pricing, […]