Business SMS

Business SMS services assist with various purposes, from payment reminders to announcing product launches. Bulk business SMS services give you instant access to customers, which can drive sales and improve enquiry rates. 160.com.au also gives you the power to schedule messages.

SMS business messages differ slightly from traditional marketing and therefore require a different approach. Some best practices businesses should implement in their SMS campaigns include:

• Always include your business name so your customers know who you are.
• Personalise your messages by including your customer’s name. People tend to respond to messages that address them directly.
• Include a CTA and encourage customers to take action once they’ve finished reading, like making a payment or subscribing to a newsletter.

SMS business messages have a character limit of 160, so you’ll need to get creative with your copy while still getting your message across.

There’s no hard and fast rule on how often you send SMS messages, as it can vary between industries. However, many experts recommend sending one message per week.

Organisations in the retail, finance or travel industry are some of the major companies that could benefit from SMS services for businesses.

Yes, not only are they an effective way to stay in touch with your customers, it’s the preferred method. According to Mobile Monkey, 48% of consumers said SMS marketing was their channel of choice for receiving brand updates. Contact us today if you want to learn about SMS services for businesses or our pricing.