Tired of pouring effort into emails that vanish into spam folders? Frustrated by social media posts that barely get seen? You spend time and money trying to reach your customers, but getting their attention feels harder than ever. Information is easier to create and distribute, which places a strain on attention spans, which means you […]
What is the average click rate for SMS marketing?
March 27th, 2025Wondering about the average click rate (CTR) for SMS marketing? While it varies a lot, many businesses see average SMS click rates between 5% and 15% on the conservative side. This of course, is highly dependent on the industry and also the offer/messaging. Some highly targeted campaigns even hit 30% or more! But remember, “average” isn’t your story. […]
Is SMS Marketing Dead?
March 26th, 2025Short answer: SMS marketing isn’t dead—it’s evolving and thriving. While social media and chat apps dominate personal communications, SMS remains the most reliable, direct channel for business-to-consumer messaging with unmatched engagement. If No One Sees Your Marketing, You’ve Lost When was the last time you ignored a text message? Probably rarely, if ever. While digital […]
Is Cold SMS Illegal?
March 25th, 2025Short answer: Cold SMS marketing is not illegal, but it must comply with strict regulations like the Spam Act 2003 in Australia. You need explicit consent before messaging, provide clear identification, include opt-out options, and honor unsubscribe requests promptly. Breaking these rules can result in penalties up to $2.1 million per day for organizations. The […]
Is B2B Texting Legal?
March 24th, 2025Short Answer: Yes, B2B texting is legal in most countries, including Australia, but you must follow specific regulations like having prior business relationships, providing opt-out mechanisms, and respecting business hours. Unlike B2C messaging, B2B texting typically has fewer restrictions, but compliance with spam laws and data privacy regulations is still essential to avoid hefty penalties. The […]
Why is SMS still used?
March 23rd, 2025Short answer: SMS remains relevant because of its universal accessibility (works on any smartphone or “dumb phone” without internet), exceptional open rates (98% vs email’s 20%), immediate delivery, simplicity, and reliability during network congestions. Despite newer messaging apps, SMS continues to be the most dependable communication channel for critical information and business communications. The Universal […]
RCS vs SMS: What’s the Difference and Which Should You Use?
March 22nd, 2025RCS offers enhanced features like rich media sharing, typing indicators, read receipts, and better group chats, while SMS is universal, reliable, and works on any phone. If you want a more interactive messaging experience and use an Android device, RCS is ideal. For universal compatibility or if you need messaging without data, SMS remains the […]
How Do Scammers Get Your Number?
March 21st, 2025Short answer: Scammers get your phone number through data breaches, buying lists from third parties, public records, social media oversharing, fake apps, phishing, SIM swapping, and public WiFi hacking. Protect yourself by using caution with sharing your number, recognizing scam signs, using two-factor authentication, and employing a virtual number service for sensitive transactions. Ever received a […]
Does SMS Marketing Still Work?
March 20th, 2025Short Answer: Yes, SMS marketing is still incredibly effective in 2024, achieving 98% open rates and 45% response rates—far outperforming email and social media. Despite the rise of newer platforms, SMS provides unmatched immediacy, personal reach, and ROI when done right. The key is using it strategically with opt-in consent, personalization, and timing that respects your […]
16 Recruiting Text Message Examples That Speed Up the Hiring Process
March 19th, 2025Struggling with slow candidate responses? You’re not alone. While some recruiters are still playing the dreaded phone tag game, others are closing positions faster using a communication channel that actually works – text messaging. Let me show you how to be in that second group. I’ve put together 16 text templates that you can literally […]