Short Message Service (SMS) has been used in marketing and direct-to-customer communication for almost as long as the technology has existed. As it grew, companies began to integrate it using Application Programming Interfaces (APIs). Hypertext Preprocessor (PHP) is one of the scripts that make this possible. Adding an SMS API in PHP involves coding a […]
How to Add SMS API in PHP
December 2nd, 2024How to Send SMS Using API in PHP
November 29th, 2024For Australian businesses with high messaging volumes, sending SMS messages efficiently is crucial. This doesn’t just mean targeting specific customers, but also reliably automating the process. Using an Application Programming Interface (API) is one such way to do this. Doing it in Hypertext Preprocessor (PHP) is another. Sending an SMS using an API in PHP […]
Why Aren’t Your Texts Sending? A Guide to Fixing SMS Issues
November 26th, 2024Sitting there watching those spinning wheels on your messages can drive you mad. Whether you’re in Sydney’s CBD or out in the bush, text delivery issues can hit anyone. You’re not alone – roughly 1-5% of texts never make it to their destination. Let’s sort out 10 common reasons your messages aren’t getting through. Your […]
SMS Marketing for Non Profits (Everything You Need To Know)
November 23rd, 2024A nonprofit’s success hinges on meaningful connections, and text message marketing offers exactly that. Whether you’re coordinating volunteers for an upcoming event, launching a time-sensitive fundraising campaign, or sharing critical updates with your community, SMS marketing for nonprofits provides a direct line to your supporters’ attention. On top of that, text marketing is surprisingly […]
SMS Marketing For Travel Agencies
November 20th, 2024You could be losing potential bookings every time you rely solely on email. Here’s why: while your carefully crafted travel promotions sit unopened in crowded inboxes (average open rate: 21.5%), SMS messages are typically seen within 3 minutes of hitting send. Ready to transform your booking rates? Let’s dive into building your SMS strategy… Building […]
Best Time For SMS Marketing (By Industry)
November 17th, 2024If there’s one question I hear more than any other, it’s “What’s the best time to send marketing messages?” The answer might surprise you – and it’s not as straightforward as you might think. Let me share something I learned during my time in marketing: While timing matters, it’s not the magic bullet many business […]
SMS Marketing For Childcare Centres
November 14th, 2024Whether it’s sharing a heartwarming photo of a child’s first painting or sending a critical facility update, text messages cut through the noise of overcrowded email inboxes and reach parents where they’re most attentive – their phones. The childcare landscape has evolved dramatically in recent years, with parents expecting more transparency and real-time updates about […]
SMS Marketing for Bars: Get More Bookings, Revenue & Customer Loyalty
November 9th, 2024While email inboxes overflow and social media feeds blur past, text messages cut through the noise with a simple “ping” that’s almost impossible to ignore. And the numbers back this up – an astonishing 98% of text messages are opened and read within minutes. But here’s what’s really interesting: Bar owners are discovering that text […]
SMS Marketing For Hotels: What To Do & Mistakes To Avoid
November 6th, 2024This guide will walk you through how to use SMS marketing to transform how you engage with your guests and how to leverage text message marketing so that it can become a true revenue driver for your hotel. Core Benefits of SMS Marketing for Hotels Communication Efficiency In the hospitality business, timing is everything both […]
How to Schedule A Text Message (For Personal And Business)
November 3rd, 2024Have you ever forgotten to send an important text because you were caught up in meetings? Scheduling is great for: Wishing someone a happy birthday at the right time (rather than texting them at 3 am due to different time zones). Sending meeting reminders when they’re most likely to be seen. Coordinating with people across […]