United Kingdom SMS Laws And Regulations
Before sending SMS messages to any international destination, please familiarize yourself with the local messaging regulations. All programs must comply with applicable laws in the target country. If you’re unsure about any regulations, please contact our support team for clarification.
| Feature | Description |
|---|---|
| International SMS prefix | +44 |
| General Content Restrictions | • All content containing valid URLs must be whitelisted. • URL shorteners are not allowed and cannot be whitelisted. • No URL redirects allowed – the URL should link directly to a fully visible page. • A service legitimacy check of the website is performed to conclude if the service is legitimate. • All URLs to misleading pages will be rejected. |
| Sender ID Regulations | Dynamic alpha is supported, but certain sender ID registration will become mandatory in the near future. Numeric Sender IDs: • Long numbers: Anything other than “+44xxxxx” will be blocked. • Short Codes: Five digits starting with 6/7/8 will be permitted. All other short codes will be blocked. AlphaNumeric Sender IDs: • Alpha sender IDs with certain special characters will be blocked. • Permitted special characters for an alpha/alphanumeric sender (max length of 11 digits): A-Z, a-z, 0-9, space, full stop, ampersand, underscore, dash/hyphen. • Brand Names are permitted; however, generic sender IDs will be blocked. |
| Sender ID Documentation Required | N/A |
| Shortcode Availability | Five digits starting with 6/7/8 will be permitted |
| Number Portability | Yes |
| Opt-in Requirements | N/A |
| Opt-out Requirements | N/A |
| DND Exists | No |
| Time Restrictions | No |
| Local Traffic | N/A |
Please note: It is essential to recognize that these regulations can change without notice, and it is the customer’s responsibility to stay up to date with any changes. If you have further questions or need clarification, do not hesitate to contact our support team.
Using the below keywords in your Sender ID will likely result in your message being blocked.
1TimePin , 2FA, Accept, Access, Account, Active, Admin, Advise, Alert, Allow, Allowance, App, Appointment, Approve, Approved, Auth, AuthMsg, Authorise, AuthSMS, Aware, Bank, Banking, Bill, Billing, Call, Card, Caution, Certify, Check, CloudOTP, Code, Collect, Collection, Confirm, Contact, Control, Courier, Delay, Deliver, Delivery, Discount, Energy, Fraud, Help, Info, InfoSMS, ISA, Key, Loan, Login, Logistics,, LogMeIn, Logon, Malware, Message, Mobile, Mortgage, MSG, MsgAuth, Network, NoReply, Notify, OneTimePin, Order, OTP, OTPSMS, Package, Parcel, Pay, Payment, Pin, PinCode, Post, Protocol, Purchase, Ratify, Rebate, Receipt, Refund, Reminder, Repayment, Reply, Respond, Save, Saving, Scam, Savings, Schedule, Secure, Security, Service, Shipping, Sign, Signin, Signon, SMS, SMSAuth, SMSCode, SMSlnfo, SMSOTP, SMSVerfiy, Support, System, Text, Trace, Track, Tracking, Trust, TXT, Update, Updates, Validate, Verify, VerifySMS, VerifyMe, Virus, Warn, Warning, Winner.
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