Turkey SMS Laws And Regulations

Since Unicode is supported by Turkish networks, you can send SMS messages using Turkish accents, which is an excellent way to connect with your local market. However, please note that using Unicode reduces the maximum number of characters per message to 70. Certain message regulations apply, as detailed in the table below. For more information, you can visit the Information and Communication Technologies Authority’s website (available in Turkish).

Before sending SMS messages to any international destination, please familiarize yourself with the local messaging regulations. All programs must comply with applicable laws in the target country. If you’re unsure about any regulations, please contact our support team for clarification.

Feature Description
International SMS prefix +90
General Content Restrictions • Customers who want to send Promotional (Marketing) messages must register their end-users on the IYS portal.
• The messages should contain the company’s URLs or customer care contact number for recipients to find information regarding the campaign.
• P2P content is blocked by operators when sent via A2P systems.
• Gambling and adult content are not allowed.
Sender ID Regulations • Pre-registration required
• Numeric and generic Sender IDs are likely to be blocked.
Sender ID Documentation Required Yes
Shortcode Availability N/A
Number Portability Yes
Opt-in Requirements N/A
Opt-out Requirements Yes – the SMS must end with an option to opt-out.
DND Exists No
Time Restrictions No
Local Traffic N/A

Please note: It is essential to recognize that these regulations can change without notice, and it is the customer’s responsibility to stay up to date with any changes. If you have further questions or need clarification, do not hesitate to contact our support team.

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