Singapore SMS Laws And Regulations
Before sending SMS messages to Singapore, it is essential to understand the relevant regulations. All programs must comply with the guidelines set forth in The Spam Control Act 2007, developed by the Infocomm Development Authority of Singapore (IDA) and the Attorney-General’s Chambers of Singapore (AGC). Non-compliant messages may be blocked and filtered by major carrier networks like M1 and Singtel.
Starting from January 31, 2023, any organization wishing to send SMS messages with alphanumeric Sender IDs must first register their Sender IDs with the SSIR (Singapore SMS Sender ID Registry).
| Feature | Description |
|---|---|
| International SMS prefix | +65 |
| General Content Restrictions | • Religious content, gambling, adult, political, and content relating to money lending is not allowed. |
| Sender ID Regulations | • From 31 January 2023, all organizations must register their Sender IDs with the SSIR (Singapore SMS Sender ID Registry). • Non-registered Sender IDs will be channeled to a Sender ID bearing the name “Likely-SCAM” until the end of July 2023, after which these messages will be blocked. |
| Sender ID Documentation Required | After the approval of the sender ID, a Letter of Authorisation (LOA) must be completed and sent to Clickatell. |
| Shortcode Availability | N/A |
| Number Portability | Yes |
| Opt-in Requirements | Users must opt-in to your service. Marketing messages can be sent only after explicit opt-in consent is received. |
| Opt-out Requirements | Users on the Do Not Call registry should not be contacted. |
| DND Exists | No |
| Time Restrictions | No |
| Local Traffic | N/A |
Please note: It is essential to recognize that these regulations can change without notice, and it is the customer’s responsibility to stay up to date with any changes. If you have further questions or need clarification, do not hesitate to contact our support team.
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