Saudi Arabia SMS Laws And Regulations
Before sending SMS messages to any international destination, please familiarize yourself with the local messaging regulations. All programs must comply with applicable laws in the target country. If you’re unsure about any regulations, please contact our support team for clarification.
| Feature | Description |
|---|---|
| International SMS prefix | +966 |
| General Content Restrictions | • Promotional Content: All promotional content needs to be whitelisted. STC requires “SMS STOP to opt out” at the end. Subject to DND. Messages with adult content and gambling are not allowed. • Transactional Content: Can be sent via an OTP bind, bypassing DND. Can be sent at any time. |
| Sender ID Regulations | • Pre-registration required • All promotional sender IDs need ‘AD’ added to the end, e.g., ‘Google AD’ or ‘Google-AD’ • Strong filtering blocks messages from numeric sender IDs • Local entities’ sender ID registrations are not guaranteed and could take up to 6 months with MNO • Valid Trade License or Establishment Card or Decree or Company registration required |
| Sender ID Documentation Required | Yes |
| Shortcode Availability | N/A |
| Number Portability | Yes |
| Opt-in Requirements | N/A |
| Opt-out Requirements | Yes. STC promotional traffic needs “SMS STOP to opt out” at the end. |
| DND Exists | Yes |
| Time Restrictions | Marketing messages: 8 AM – 9 PM. Transactional content: any time. |
| Local Traffic | Local routing not allowed via international aggregators; only aggregators established in Saudi Arabia may offer this. Local Saudi aggregators may not resell local routes to international aggregators. |
Please note: It is essential to recognize that these regulations can change without notice, and it is the customer’s responsibility to stay up to date with any changes. If you have further questions or need clarification, do not hesitate to contact our support team.
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