New Zealand SMS Laws And Regulations
Before sending SMS messages to any international destination, please familiarize yourself with the local messaging regulations. All programs must comply with applicable laws in the target country. If you’re unsure about any regulations, please contact our support team for clarification.
| Feature | Description |
|---|---|
| International SMS prefix | +64 |
| General Content Restrictions | • All content with URLs must be whitelisted • It is best practice to obtain end-user consent before sending any communication from your service • Unsolicited messages will not be sent to end-users |
| Sender ID Regulations | All sender IDs will be overwritten with a local short code. |
| Sender ID Documentation Required | No |
| Shortcode Availability | N/A |
| Number Portability | Yes |
| Opt-in Requirements | It is best practice to obtain end-user consent before sending any communication from your service. |
| Opt-out Requirements | No |
| DND Exists | No |
| Time Restrictions | No |
| Local Traffic | N/A |
| Requirement | Description |
|---|---|
| Mandatory Parameters | • End client’s company name • STD or FTEU SC? • Detailed use case • Promo, trans, OTP? • MT Message – must include brand name • MO Message/How does the client initiate the service? • Opt-In flow • 0800 support phone number • Support email address • Explicit consent to receive marketing messages and promotional offers in accordance with UEMA • Advertising screenshot • Expected volumes per month • Link to Terms & Conditions • Website for user reference |
| Operator Regulations | • Charges of opt-in/opt-out via short code on standard codes must be communicated to end clients either in the T&C, in the sign-up process, or where easily viewable. • Information regarding charges of MOs must be communicated to end clients. • If marketing is sent on the code, you must provide proof (e.g., a screenshot) of where the end client gives explicit consent to receive marketing. • 2 Degrees requests that if used for marketing traffic, there must be a free way of opting out. To just have opt-out via text to short code with a fee for MO reply is not approved. |
Please note: It is essential to recognize that these regulations can change without notice, and it is the customer’s responsibility to stay up to date with any changes. If you have further questions or need clarification, do not hesitate to contact our support team.
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