Kenya SMS Laws And Regulations
Kenya enforces an opt-in policy for SMS messaging, requiring businesses to obtain explicit consent from users before sending them messages. Failure to demonstrate proof of opt-in can lead to penalties.
Additionally, Kenya has specific regulations regarding acceptable message content. For detailed information on these content restrictions, please refer to the table below. You can also visit the Communications Authority of Kenya’s website for comprehensive guidelines.
Before sending SMS messages to any international destination, please familiarize yourself with the local messaging regulations. All programs must comply with applicable laws in the target country. If you’re unsure about any regulations, please contact our support team for clarification.
| Feature | Description |
|---|---|
| International SMS prefix | +254 |
| General Content Restrictions | • Adult, gambling, competitions, voting, virtual credit, and chat content is not allowed. |
| Sender ID Regulations | Pre-registration recommended. |
| Sender ID Documentation Required | Yes |
| Shortcode Availability | N/A |
| Number Portability | Yes |
| Opt-in Requirements | Kenya operates according to an opt-in policy, and you must be able to demonstrate that your users have chosen to receive messages from you. |
| Opt-out Requirements | Yes. an opt-out is required to be inserted into the messages to allow a mobile user to opt-out. The footer should contain sample text “Stop dial 4569*5#”. |
| DND Exists | No |
| Time Restrictions | Yes. Political messaging may only be sent between 8 AM and 6 PM. Unsolicited political messages are not allowed, and various additional restrictions apply to political messaging. |
Please note: It is essential to recognize that these regulations can change without notice, and it is the customer’s responsibility to stay up to date with any changes. If you have further questions or need clarification, do not hesitate to contact our support team.
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