India SMS Laws And Regulations
Before sending SMS messages to any international destination, please familiarize yourself with the local messaging regulations. All programs must comply with applicable laws in the target country. If you’re unsure about any regulations, please contact our support team for clarification.
| Feature | Description |
|---|---|
| International SMS prefix | +91 |
| General Content Restrictions | • You may not send more than six messages per hour with the same content, from the same sender, to the same number. • Transactional routes cannot be used for sending any messages relating to stocks and/or shares. Certification from stockbrokers and/or entities registered with the Securities and Exchange Board of India (SEBI) is required. • No opt-in messages should be sent via transactional routes. • An opt-in message can be sent to the end-user only if they’ve submitted a documented approval. • Web opt-ins are not accepted as approved opt-ins. • Any invitations related to social media/websites/OTTs need to have their content confirmed and whitelisted prior to being sent via transactional accounts, and violating this can result in heavy fines. |
| Sender ID Regulations | • Sender IDs will be overwritten for local promotional and ILDO traffic. • Whitelisting of 6-character length sender IDs is required to send over the transactional route. |
| Sender ID Documentation Required | Yes |
| Shortcode Availability | N/A |
| Number Portability | Yes |
| Opt-in Requirements | N/A |
| Opt-out Requirements | No |
| DND Exists | Yes |
| Time Restrictions | • Marketing messages can only be sent Mon-Sun, 9 AM – 9 PM. • Local transactional messages can be sent at any time. |
| Local Traffic | • Transactional (Domestic): This type of traffic can bypass the DND, however, the customer must be local and send transactional traffic. • Promotional (Domestic): Only local customers can send over the local binds. |
Please note: It is essential to recognize that these regulations can change without notice, and it is the customer’s responsibility to stay up to date with any changes. If you have further questions or need clarification, do not hesitate to contact our support team.
Try Our SMS Service Free
Full Feature Access. Includes free SMS credits. No credit card required.