SMS messaging is one of the key methods schools use to keep parents and students updated on what’s going on either with a particular child or school related activities. What makes SMS such a powerful communication tool? Reach: you can send a single SMS or a thousand. Open rate: people open their text messages. Speed: […]

The competition among restaurants is incredibly high, not just between each other but with the consumer as well. After a long day at work most people just want to get home, switch on some bad reality TV show and heat up last nights dinner. When I was learning about marketing I was told to never […]

Is email marketing dead? And is SMS marketing going to take its place? Let’s face it. Email campaigns are a headache to put together. I remember when I was an EDM specialist in retail sending out emails would require a shed-load of effort not just from myself, but also the team. Here is a short […]

    Here is what Smart Insights had to say about the power of SMS: • Over 97% of text messages are read within the first four minutes. • 19% of people will click a link in a SMS campaign rather than just 4.2% for emails. • SMS campaigns receive average response rates of 19%, […]

Combining the ease of email and the speed of SMS, Email To SMS gives you another smart way to engage customers on their mobile phones. The email to SMS feature is great for: Customer announcements & broadcasts Updates to teams Sales & Marketing activities You can send one-way messages, 2-way messages (where customers can reply) and […]

With open rates as high as 700%, click-through rates up to 36% and higher and the fact that people are always on their phones this should improve your marketing results, right? Often times I’ll hear my mates complain about receiving SMS marketing quickly texting back ‘STOP’ ‘OPT OUT’ and ‘Remove my number!!!’ Before you say […]