In this digital age, more and more businesses are looking for innovative ways to reach out to their target audience and raise brand awareness in a cacophony of media. Emails get filtered into spam folders, and television advertisements are never seen due to the movement of streaming platforms. So, how can you reach your Australian audiences?
Investing in an application for bulk messages, such as short message services (SMSs) can improve your conversion rates and boost your brand awareness. 160.com.au is one of the best SMS message applications in Australia, offering intuitive features, a variety of resources, and one of the best free trials available on the market.
While sending bulk SMS in Australia isn’t a new concept for marketing, recent studies show that these services garner the highest open and response rates of any other digital marketing tactics.
This is because even the cheapest bulk SMS services in Australia reach over 98% of smartphone users within the first three minutes of delivery, earning the highest open rates of any other marketing channel. For context, email open rates average between 20% and 30%. SMS campaigns also have a 209% higher response rate than email campaigns, solidifying that every successful marketing campaign needs to lean into SMS.
What to Look for In a Bulk SMS Service in Australia
Using a bulk SMS service in Australia can take your marketing efforts to the next level, but what should you look for in a bulk SMS service? We use 160.com.au as an example of an SMS service that goes above and beyond to show you which features to keep an eye out for.
Web-Based SMS Platform
Web-based SMS platforms are ideal for small businesses, organisations, and individuals. This is because these platforms are designed to be intuitive and user-friendly–they are built to make the back end easy-to-use.
You don’t need a team of developers or programmers to set up your bulk SMS, all you need is a short copy for your message and a list of contacts.
Developer SMS APIs
For larger businesses, organisations with established systems and applications, and programmers, working with an SMS application programming interface (API) allows you greater customisation and integration capabilities.
Bulk SMS APIs allow you to set up two-way communication with customers, protect customers from identity theft with a two-factor API, and even send out evaluation questionnaires. You have the ability to fine-tune your SMS API to your unique specifications and integrate it into your existing applications.
Coverage Across Australia
When choosing a bulk SMS service, you want to make sure your messages actually reach your intended audiences and meet the standards set by the Spam Act of 2003. 160.com.au understands the parameters around SMS marketing in Australia specifically, and all messages in Australia are covered.
User Guides, Templates, and Other Resources
By choosing a service provider that goes above and beyond, you can create more engaging messages that help you reach your goals. Many SMS service providers set you up with an automation system for your bulk messages and leave the rest up to you, but not 160.com.au.
Your service provider should be committed to helping your business grow with premium features and support. While 160.com.au has an intuitive interface, it still provides helpful tools, resources, and guides to make the most of your bulk SMS service.
Robust Network Connectivity
If your primary focus isn’t on sales and is about keeping your community connected, you need to be able to reach your audience instantly when a situation changes. Is an event cancelled or is a service your nonprofit provides moving to a new location? Time-sensitive information needs to be received instantly, and you need an SMS service that offers consistent network connectivity.
Start Your Free Trial Today
160.com.au offers one of the most inclusive free trial plans of bulk SMS services in Australia. By signing up, you instantly have access to 160.com.au’s full scope of features and resources without inputting any credit card information. To take your business to the next level, sign up for your free trial today!