Email marketers are seeking ways to cut through inbox clutter and drive more conversions. Mobile marketers want to engage customers without bombarding them. Both need solutions to increase response rates from their audiences. Low email open and conversion rates mean wasted efforts and missed sales and overusing SMS blast campaigns risks turning off subscribers. As […]

New users exploring the 160.com.au application for bulk messages have access to a huge range of features and functions, from message segmentation to using virtual mobile numbers and advance message scheduling. In this quick start guide, we’ll explain how bulk sending SMS communications works. You can also find detailed walk-throughs of each process in our Help section, […]

TL; DR Benefits of using a virtual SMS number: Privacy – you can keep your personal number hidden from the public domain. Static number – 2-way SMS messages actually use shared pool numbers. Control – having a number not connected to a member of your company or organization means they can leave and you maintain […]

  Want to make your marketing a lot more effective? Here’s the secret, find the right people at the right time using the right delivery mechanism (marketing channel). With 82% of Australians tethered to their phones, and 82.1% of us actively opening text messages combined with the fact that a person who subscribes to your […]

      While there are some customers who send the odd single text here or there, the majority of customers will use an SMS service to reach dozens, hundreds or even thousands of people on their mobile devices to send promotions, special events, reminders, news and updates.   If you’re going to send out […]

      Special events have loads of moving parts and require strong attention to the smallest of details. As part of the events team, it’s your job to make sure that those details are planned out and executed as planned. The number one skill here is clear communication with teams (insourced and outsourced) and […]

  SMS is an incredibly reliable channel for getting customers’ attention and driving sales, but with these SMS marketing tips, you’ll be able to kick it up a notch.   1. Making Selling Easy By Understanding Why Your Customers Buy If you’re looking to drive more sales from your bulk SMS marketing campaigns, it’s a […]

  What is email to SMS? Email to SMS uses SMS gateway technology to let you send a standard email as a text message to any mobile phone. Since it is using an online SMS service you can send both personal and business purposes allowing you to send 1 or 1,000’s of text messages. There’s […]

If you’ve sent a text message to more than one person before then the good news is that you have almost everything you need to set up an SMS marketing campaign. The only additional skills required are setting up an SMS lead capture process (which is surprisingly simple) and of course, coming up with offers […]

  Solar energy companies and SMS have always been quite close largely because it allows solar companies to not only generate quality sales leads but also manage customers after the sale. In this article, I’ll cover how solar companies are using SMS marketing to grow their business.   1. Generating Solar Sales Leads With SMS […]