The benefits of automation are well-known–and when there are billions of people in the world who own a smartphone–and could potentially receive text messages from you as part of a personalised SMS marketing campaign, this opportunity cannot be ignored. Businesses need the speed and efficiency of a reliable SMS platform to automate the entire messaging […]

Consumers are bombarded with various forms of brand messaging every day, and many have become adept at turning a deaf ear to the marketing noise. Sending personalised short message service (SMS) messages through the 160.com.au platform is a powerful way to break through the commotion with meaningful and impactful marketing messages that generate improved campaign […]

As the world becomes busier and busier, businesses are increasingly finding traditional online marketing strategies, such as email campaigns and digital ads, less effective. In this overrun landscape, SMS (short message service) campaigns are cost-effective and can generate strong returns.  This article will explore the advantages of SMS campaigns, highlighting why they are a smart […]

In today’s fast-paced digital landscape, traditional online marketing methods have fallen short. Low engagement rates, rising ad costs, and an increasingly divided customer attention have led companies to seek new ways to connect with their audience.  SMS (short message service) marketing can be one such solution, especially for industries that thrive on instant communication. This […]

 In a world where traditional online marketing is losing its grip to low engagement and rising costs, SMS (short message service) marketing is a powerful remedy for businesses. With open rates as high as 90%, SMS offers a convenient, low-cost, and low-risk marketing channel.  This article will look at the metrics businesses should track in […]

In the current digital marketing landscape, businesses constantly grapple with the challenge of engaging customers amidst a sea of online distractions and rising ad costs. Traditional marketing channels like emails and digital ads often fall short, leading to low engagement.  However, SMS (short message service) marketing can cut through the static, offering a direct and […]

 In an era where digital distractions are omnipresent, businesses have to face the hurdle of capturing consumer attention. Traditional online marketing methods, such as ads and emails, have lost their sheen and come with declining engagement rates and escalating costs, putting their return on investment (ROI) at risk.  One solution to this is text message […]

Among the many strategies that businesses employ to reach a larger customer base and engage current customers, the use of web-based short message service (SMS) text messaging continues to reign as the champion. Using SMS marketing channels proves to be the best method for sending targeted and effective messages with the highest conversion rate. This […]

Promoting your local business doesn’t have to be a financial burden, take up all of your time, or even be complicated. For small businesses, text message marketing–also known as ‘short message service (SMS) marketing’–is the most cost-effective, time-efficient, and a strategic way to engage with audiences and grow your business exponentially. This marketing approach is […]

These days, our mobile phones go everywhere with us. Companies world-wide are capitalising on this fact and sky rocketing their revenue. Mass short message services (SMS) stand out as the most effective form of direct marketing because they allow companies to send targeted and effective messages to their customers on a large scale. If you’re […]