Customer retention is a critical aspect of any successful business strategy. While most businesses will focus on acquisition it’s the retention or keeping of customers where all of the real profit is made.  In this article, we’ll cover some ideas on how you can use email and SMS to impact retention and drive more revenue. […]

Quick Answer: The ideal frequency for sending SMS messages varies depending on the industry but here are some general guidelines: Marketing Industry: Sending one SMS promotion per week is considered ideal, with two to six text blasts per month being the standard recommendation. Ecommerce Industry: Research suggests that sending messages during lunch and early afternoon […]

Many businesses are implementing email-to-SMS (short message service) solutions to boost engagement and communication with their customers. 160.com.au is one of the leading email-to-SMS solutions in Australia for brands looking to reach customers around the globe. Email-to-SMS is direct and immediate, known for having high open and engagement rates, and makes connecting with your customers […]

Email-to-SMS (short message services) applications are services or software tools that allow businesses, organisations, and other users to send messages through your email account. This service typically works by converting emails into SMS messages and later delivering them to the recipient via their mobile device. Why consider using this in your enticing marketing campaigns? Because […]

For businesses and organisations looking to reach more people, email-to-SMS (short message service) marketing is a great solution. Email-to-SMS marketing can bring higher open rates, immediate delivery, personalised communication, and its versatile reach often leads to better engagement from customers and clients. 160.com.au makes it easy to integrate SMS communication into your company’s marketing strategies. […]

When you find email-to-SMS not working, what could be to blame? Spam filters, incorrect email formats, carrier restrictions, and network or service outages are among the many potential reasons why your email-to-SMS campaign is not working. Email-to-SMS can be used to deliver urgent messages to mobile devices, so it’s important to ensure it is working […]

Email-to-SMS service providers allow you to send text messages to mobile phones directly from your email account, bypassing the need for a mobile device and traditional short message service (SMS) application.  Email-to-SMS services are suitable for businesses and organisations looking to get eyes on their messages faster. These services can reach wider audiences with the […]

For businesses today, staying connected with customers is more crucial and more challenging than ever. Australian companies understand this all too well. With the digital landscape constantly shifting, these businesses are always looking for efficient, cost-effective ways to boost customer engagement.  This is where the transition from traditional CRM email marketing to the innovative approach […]

Because the digital marketing landscape is as crowded as a city street, Australian businesses are constantly seeking avenues to cut through the noise and reach their customers. These days, enterprises thrive on effective communication channels that not only deliver messages, but ensure they’re opened, read, and acted upon.  Enter the realm of email-to-SMS services–a simple […]

Digital marketing’s journey from novelty to necessity is a story of constant change. Initially, emails were the gold standard for digital communication, offering a direct line to customers at a fraction of the cost of traditional advertising. However, as inboxes became overloaded and spam filters more sophisticated, businesses faced diminishing returns. This challenge set the […]